Course Description

A marketing plan is an important part of your business plan. Marketing informs families about your program and why they should choose your program for their children. It includes advertising and creates a sense of identity, or "branding," of your program.

Dominion Learning Module

Course curriculum

    1. Preparing A Marketing Plan

    2. Marketing Materials, Strategies and Budgeting

    1. Contact your local Child Care Resource Referral (CCRRs)

    2. Decide on a name for your program and register it with your CCRR

    3. Develop and Distribute Flyers

    4. First Impressions are Key!

    5. Marketing

    6. Advertising

    7. Online Directory

    8. Develop Your Own Website

    9. Network

    10. Volunteer Your Time in the Community

    11. Develop a Referral Process

About this course

  • Free
  • 13 lessons
  • 0 hours of video content